People ask in nearly every intro conversation: why did you leave Apple to start a company? The answer they expect is some version of "I had a vision." The honest answer is closer to "I had a question I could not let go of."
Five years inside one of the most product-disciplined organizations in software taught me that the bar is not a function of resources. It is a function of taste, constraint, and the willingness to throw work away. The hardest thing about Apple is also the most useful thing for a founder: the quality bar lives somewhere just past where you would have stopped.
The quality bar lives somewhere just past where you would have stopped.
The question
The question I could not let go of was a customer-facing one. I am not yet describing it publicly — partly because the companies are still pre-product, partly because the public version of the question is less interesting than the actual problem we are working on. Once there is something to look at, this page will say more.
What this site is for
This is a credibility surface, not a job-search page. If you are an investor, a partner, a senior operator, or a thoughtful collaborator, the contact page is the right next step. If you want the public version of the current work, that is on its way.